CHICAGO – (November 3, 2020) – Mulberry Marketing Communications has been honored with a Platinum MarCom Award for its work with the Global Biorisk Advisory Council, a Division of ISSA. Developed by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards celebrate the most impactful marketing and communication campaigns and materials.
Mulberry was recognized within the Strategic Communications category and Public Relations subcategory for its support of the GBAC STAR™ facility accreditation program. Launched during the pandemic, the program is designed for facilities of all sizes and types, and provides visitors and employees assurance that the facility prioritizes cleaning, disinfection and infection prevention.
“Collaborating with ISSA and GBAC on this project has been incredibly rewarding, and we’re proud to be formally recognized for it,” said Mulberry CEO Matt Serra. “The GBAC STAR program is helping many organizations navigate the challenges of the pandemic and we look forward to continuing to drive this message forward so that more businesses and consumers understand the value of GBAC STAR.”
Ahead of the program’s launch, Mulberry helped GBAC develop a strategy for generating awareness and building credibility for GBAC STAR among facility managers, executives and consumers. Mulberry also developed an animated chalkboard video highlighting the GBAC STAR’s purpose, benefits and timeliness.
Mulberry leveraged its extensive experience within the cleaning industry and its related vertical markets to promote new facilities that had committed to and achieved accreditation. Mulberry also conducted extensive pitching locally to promote accreditation at professional sports stadiums, convention centers, hotels and other facilities.
In just four months, Mulberry helped GBAC secure 1,850 pieces of coverage across Tier 1, local and trade media, more than 30.5 million estimated views for stories mentioning GBAC STAR and more than 72,000 social media shares.
For more information, visit mulberrymc.com/us/launch-of-gbac-star-program/.
About Mulberry Marketing Communications
Founded in 1995, Mulberry Marketing Communications is a full-service marketing and communications agency headquartered in London with offices in Chicago and Melbourne. Mulberry specializes in developing strategic business-to-business campaigns, and offers an array of services, including strategy and branding, content marketing, public relations, design, video, digital and social media. For more information, visit mulberrymc.com.
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