In the cleaning industry, paper is often viewed as a commodity purchase. Establishing and
communicating compelling messaging that makes price a lower buying factor can be difficult.
Sofidel turned to Mulberry to help establish unique selling points for Sofidel’s Bio Tech toilet paper and promote the product in key industries. Bio Tech delivers ROI because it helps businesses eliminate the risk of toilet clogs by releasing safe enzymes that consume build up and waste in pipes once flushed.
Mulberry gathered end-user and buyer insights to establish the customer need and to demonstrate the value in investing in Bio-Tech.
The research included:
Mulberry developed sales collateral, such as infographics, leveraging the research findings to enable the sales force and promote the product through multiple communications channels.
Mulberry also promoted the research to the cleaning industry and beyond through press
releases and bylined article placements.
Developed Bio Tech power
claims used across Sofidel collateral, sales presentations and external communications
Placements in: Cleaning &
CleanLink, Modern Restaurant
Store Decisions, Cruise Industry
News, Green Lodging News,
Healthcare Facilities Today, Facilities Management and more
500,000+ coverage impressions