Engage Mulberry and join our clients who choose to put PR at the heart of their business. We create a compelling and differentiated narrative that helps realise desired business outcomes such as the generation of increased sales or expansion into new territories or market sectors.
Our PR services reach, influence and engage multiple stakeholder audiences with everything from media relations and analyst campaigns to blogger relations and targeting of industry bodies. But what characterises all our work is the combination of creative campaign ideas with flawless execution to deliver real business impact.
Every independent statistic or survey confirms both the accelerating rise in the use of video marketing for business communications and the increasing popularity with target audiences of receiving informational, educational or entertaining content in this medium. At a time of ever shorter attention spans and information overload, Mulberry video cuts through by being easy to digest as well as being simple to integrate into other communications tactics. We have particular strengths in customer testimonials, event films, product demonstrations & training.
In a world where communication is increasingly visual, Mulberry helps clients differentiate themselves through better design and branding that catches the attention of target audiences and drives the desired action.
We are equally comfortable designing for print or digital mediums. Our work includes brand identity, brand guidelines, infographics, web sites, advertisements, banner ads, email marketing, catalogues and technical brochures, presentations, point of sale materials, posters, backdrops, all the way up to complete exhibition booths.
Organisations which run international or global campaigns must ensure that the messaging remains consistent yet resonates culturally and linguistically at local level. Word for word translation is not enough and that’s where Mulberry’s transcreation services come in.
Our team of native speaking communications professionals from around the world cover any language from Mandarin to Bahasa Melayu and Finnish to Tagalog – plus the more commonly requested German, Spanish, French, Swedish, Dutch and Italian of course. They will ensure that your advertising or brochure copy speaks to local audiences as you intended, that the voiceover or sub-titling on your brand videos makes sense whoever views it, and that the localization of your web site helps move prospects down the sales pipe rather than alienating them.
We help our clients grasp the impact that social media is having on their marketplace and then devise how to use social media to amplify what is already being done in other communications channels such as PR or content marketing.
The goal is always leading or engaging in meaningful conversations and generating positive word-of-mouth. We do this through influencer campaigns, advocacy programmes, community-building, real-time response and content creation. Through these and other tactics we make social an invaluable part of a results-focused contemporary approach to communications.
Many of the best business relationships are still built and bonded in person. Here at Mulberry, we have the expertise to help our clients successfully engage their audiences at face-to-face events pretty much anywhere in the world.
We have run programmes to maximise a client’s participation in a trade exhibition, staged customer conferences for anything from 20 to 3000 delegates, organised team-building events, run national & regional road shows, managed product launches, and arranged company-wide meetings to communicate a new strategy.