CEO & President

Matt Serra

Personal Tagline

I have 20+ years of marketing and communications agency experience. I have directed global and regional communications campaigns for leading business-to-business organizations across numerous sectors. I love the creative side of my work. Nothing is more fulfilling than coming up with a great «big idea» and executing it flawlessly to drive the needle for our clients.

Vice President EMEA

Matthew Howells

I make things happen

I have over 20 years of experience in the communications industry. I have worked with some great people across International Agency Networks through to Channel Specialist Agencies. I have also developed smart working processes to help Clients with International Footprints go to market effectively.

I’m passionate about fruit trees. Over the last 10 years, I’ve transformed a few neglected acres into some beautiful orchards where I have grafted and grown several hundred English Apple trees.

Vice President APAC

Paul Manser

Personal Tagline

With over 15 years of international marketing, PR and communications experience, I take pride in developing and executing strategies that grow awareness and changes market perceptions of clients.

I am passionate about developing narratives that connect clients with customers in the language they speak and on the channels that they are most active.

The B2B communications landscape is rapidly changing, and helping clients evolve excites me on a daily basis.

Account Manager

Cherry Pan

Personality is Everything

As a recent addition to the team, I’m stepping into the world of B2B with a Master’s from Cambridge and a lifelong love of language, rhythm, and storytelling.

I thrive on variety. Whether I’m coordinating campaigns, supporting creative, or diving into insights, I bring energy, calm focus, and adaptability to every task.

Outside of work, I enjoy playing the piano, taking my camera out on walks through Hampstead Heath, and slow afternoons with a good picnic

Creative Director

Dan Stevenson

Graphic design is just visual alchemy

I’m a Creative Director with a Masters in graphic design and a rich background in advertising, marketing, and media. My professional journey has taken me through companies of various sizes such as: Global Corporate, SME, and tech startup. These have spanned diverse sectors such as telecomms, fintech, and health and wellness.

Beyond my professional accomplishments, I find inspiration in music, art, and fitness. My interest in business and entrepreneurship further fuels my determination to deliver exceptional results for our clients.

Integration

Ilaria Fini

Anything is possible if you’ve got enough nerve

With a master’s degree in Media and Communications, I started my career at healthcare marketing agencies across multiple European countries.

So when I started at MulberryMC, the hygiene and safety at work sector almost seemed like a natural evolution.

Passion has driven me in all my decisions from study to the start of my career, and is still the key to any step I take today.

No matter which project I work on, I am always willing to go the extra mile.

In my free time, I love cooking, baking, and going for long walks in London.

Head of Copy

Mike White

For every word that matters… And that’s every word

Words come and go in popularity, but good writing never goes out of fashion. When you take the trouble to invest in words, then your words should also invest in people. I always write for people – the one common element – regardless of subject, sector, concept, style, tone, brand, channel, or (ahem) boss. I write for you, we and us – but never ‘them.’

Copywriter

Sara de Villiers

Permanently fascinated, endlessly intrigued

For the past 19 years I’ve been using my passion for word wizardry to bring brands to life. I always strive to create compelling and captivating copy that inspires, educates, entertains, and engages. I enjoy being part of the creative process to deliver the intended message, which (hopefully) resonates with the target audience and, ultimately, drives action. Fun fact: I used to be a wine writer, so got to casually throw words like “terroir” and “malolactic fermentation” around. When I’m not fiddling with phrases, stressing about sentences, or grappling with grammar you’ll find me painting.

PR

Saman Ali

Calm in the Chaos

I’ve worked with brands of all sizes across a range of sectors, but what I enjoy most about PR is the creativity and the relationship-building. It’s an industry that keeps you on your toes — there’s always something new to learn.

As a multi-lingual communicator, I’m especially passionate about adapting content so it connects on a cultural and emotional level with different audiences. It’s about making sure messages truly land.

At Mulberry MC, we’re problem-solvers, and being part of that process is what makes the work so rewarding.

Outside of the office, you’ll usually find me on a hike or watching an Arsenal match with my brothers (fellow Gunners, of course).

Junior Graphic Designer

Beth Beal

Pushing Boundaries, Pixel by Pixel

I’ve been working for Mulberry as a Creative Designer since October 2024, shortly after I graduated from Norwich University of the Arts with a degree in Graphic Communication Designs. I love tackling briefs and challenging myself to learn new processes and mediums to produce great solutions for our clients. 

Outside of work I love unwinding by watching movies, playing games and meeting up with friends. I also make an effort to stay creative outside of work by working on personal projects and trying other creative mediums such as photography.

Moving Image

Greg Honmong

Framing stories with focus and intent

With a background in video production, account management, and motion graphics, my path into producing and directing was a natural one. At Mulberry, I now lead all moving and still image projects , a role I genuinely enjoy because it blends creativity, collaboration, and craft.

Outside of work, I’m passionate about film photography. Shooting on analogue helps me slow down and focus on what really matters in the frame. I carry this mindset into every project, whether big or small. 

Finance

Kathryn Wilkerson

Problem solving is my superpower. 

I have over 25 years experience in accounting across a wide range of industries. I have been Mulberry’s Financial Controller since July ’24 and I really enjoy the variety of my role.

I’m an enthusiastic cold-water swimmer and practice yoga regularly.