LONDON – Mulberry Marketing Communications today announced that it has appointed Matt Serra as Chief Executive Officer (CEO). Serra succeeds agency Founder and respected cleaning industry veteran Chris Klopper.
“I am excited for the opportunity to lead Mulberry into the future, building on the principles and ideals our Founder established for the agency,” said Serra. “We are proud to represent many of the cleaning industry’s most-recognised brands, and I am committed to helping our clients reach and influence their target audiences.”
An industry expert of more than 20 years, Serra previously served as Vice President of Mulberry Marketing Communications. During his tenure, he led regional and global PR, marketing, advertising and social media campaigns for numerous Mulberry industry clients, including Diversey, Cintas, Sofidel, Unger Enterprises, Hydro Systems and others.
Prior to joining Mulberry, Serra served in PR account management roles at regional and international public relations and advertising agencies.
“We are confident in Matt’s ability to guide the Agency forward and build on Chris Klopper’s legacy within the industry,” said Keith Baker, a member of the Mulberry Marketing Communications Board of Directors. “We believe he will be a tremendous asset to the Agency and our clients around the world.”
About Mulberry Marketing Communications
Mulberry Marketing Communications is an award-winning international business-to-business (B2B) marketing and communications agency. Mulberry offers a full range of services and has been helping to grow cleaning industry brands for more than 20 years. For more information, visit mulberrymc.com.