MulberryMC Blog - Blog about B2B Marketing and PR

7 December 2021

Your Guide to Keyword Research

It’s one thing to make content – it’s another thing to make searchable content. There are many factors that contribute to how often your website shows up in search engine results, including your use of keywords. If you’re a search engine optimization (SEO) beginner, start with our blog here. Otherwise, keep reading for keyword research tips that can improve your content’s ranking on search engines.

30 November 2021

The House That Attention Built

One of the more gross marketing phrases to have emerged recently is the concept of “owning your audience.” It’s quite a dehumanizing phrase for something that is quite important in the constantly evolving digital marketing landscape...

16 November 2021

How to Build a Better Website

Over the last 20 years, your website has become an essential part of your customer's journey to purchase. Your social media channels have allowed you to reach prospects and customers wherever they are and drive them to your website...

9 November 2021

Content to Encourage B2B Purchases

Moving prospects through the sales funnel requires pulling them from the awareness phase to interest, then consideration, evaluation and finally purchase. No matter what industry you’re in, you have competitors whose solutions might also be in the running for a prospective buyer.

4 November 2021

Good Content is King!

Any company looking to promote itself and stand out from its competitors knows that good content is king. Anything from a well-written website to a topical blog to engaging social media can reach a company’s customers and target potential new clients.

Leveraging customers' reviews in your marketing campaigns

31 October 2021

Leveraging User Generated Content in your Marketing

Content. Content. Content. It’s everything and it’s everywhere. Platforms full of channels, full of posts, full of delicious juicy attention-grabbing content. From small morsels of meme-based content to hearty meals of engaging thought-provoking conversation to high-performance product videos, everywhere you go there’s content.

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