Americas Best Restroom

The Challenge

Cintas Facility Services Division wanted to create brand recognition as the industry leader in restroom supplies and increase its profile among facility decision makers.

Strategy

Mulberry executed the America’s Best Restroom contest, which celebrates innovative and hygienic public restrooms across the country. The winning restroom is awarded $2,500 in Cintas products and services for restroom cleaning or facility management to keep their restrooms Ready for the Workday®, along with a coveted spot in the America’s Best Restroom Hall of Fame. Cintas solicits nominations and narrows the field down to the top 10 finalists, which the public votes on to crown the winner. An awards ceremony and media event are organized at the winner’s facility.

IMPACT

Finalist votes: 13K+
Media placements: 895 (national and regional print and broadcast media; trade media), including SNL, CBS Mornings, CNN, FOX News and more.
Coverage impressions: 70M+
Coverage advertising value: $1M+