Expanding Awareness for Purple in the US Market

Challenge

Purple, a global leader in guest Wi-Fi and smart space technology, had strong brand recognition across Europe but sought to expand its US presence. The goal was to position Purple as a provider of intelligent connectivity that creates memorable guest experiences – not just a Wi-Fi provider. The campaign aimed to strengthen Purple’s thought leadership, lead generation and visibility across key US verticals.

Strategy

Mulberry executed a volume-driven PR program designed to create value and elevate Purple’s visibility among US business, technology and trade media. The plan included a proactive and reactive media relations approach with a strong focus on thought leadership and content creation:

Press & Media Relations: 2-3 monthly press releases distributed to top-tier tech and vertical trade outlets, each supported by tailored pitches to ensure relevance to US audiences.

Thought Leadership: Executive profiling established Purple’s C-level executives as experts in guest Wi-Fi and privacy-first customer engagement.

Customer Wins: Case studies and whitepapers highlighted real-world success stories in healthcare, airports and hospitality.

Purple’s narrative was tailored to US market priorities, balancing its reputation for technical excellence with storytelling that emphasized user experience, accessibility and the business value of connectivity and first-party data.

Results

The US PR program generated clear, measurable impact, elevating Purple’s visibility, authority and market credibility across the US and in key verticals.

Key outcomes included:

Extensive earned media coverage: Secured media placements totaling an estimated 25 million impressions across technology, business and industry publications.

High-value features: Coverage included MSN, multiple healthcare and airport trade titles and podcasts targeting senior decision-makers in digital transformation and customer experience.

Executive positioning: Delivered 7 bylined articles positioning Purple as an authority on Wi-Fi innovation, first-party data and intelligent spaces.

Vertical impact: The campaign drove significant engagement within the healthcare and airport sectors, aligning Purple with the growing demand for data-informed visitor experiences.

Brand lift: Sustained media activity increased US brand awareness, inbound leads and Website visits, reinforcing Purple’s credibility as a global smart space technology provider.