Hydro’s CEO joined Dover Corporation after selling his business to the company in 2015. Since then, he has served as president and CEO of Hydro Systems, a Dover company and world leader in delivering chemical dispensing and dosing solutions including equipment, software and services. In 2018, Mulberry suggested executing an executive profiling campaign for Serge to increase visibility of his leadership as the face of the organization.
Mulberry designed and executed a bi-monthly e-newsletter to Serge’s extensive contact list of customer contacts, prospects, and industry influencers. The newsletter is an educational resource with each issue containing an opinion piece on a trending topic, industry news, thought leadership article coverage from Hydro Systems, and information about key products and events. To build Serge’s profile on LinkedIn, Mulberry oversees a monthly blog series and numerous weekly updates to the platform that highlight company news, leadership best practices, and Internet of Things articles.
The results were as follows:
• Consistently achieve 20-30% open rate for Serge’s bi-monthly e-newsletter
• Generated a customer lead through the distribution of the e-newsletter in Eastern Europe, a key area of growth for Hydro
• Grew Serge’s LinkedIn following by more than 370 connections and 400 followers within one year of the campaign’s launch
• Distributed 15 LinkedIn blogs over 12 months
• Distributed 115 LinkedIn posts over 12 months, which achieved more than 83,000 views