Enhance Your Content Marketing Strategy with Chat GPT

Anyone and everyone are talking about artificial intelligence (AI). Much of the conversation started in November 2022 when Chat GPT developed by OpenAI launched. The chatbot gained one million users just five days after launching. AI isn’t necessarily new, but ChatGPT has exploded because of its ability to generate human-like text, answer complex questions, and even write coherent and engaging content. With instant replies, it feels like an ongoing conversation. While Chat GPT is still relatively new, it is already being used in a variety of industries, including content marketing.  

Here are some of the ways content marketers can utilize Chat GPT: 

  1. Social Media: Social media platforms such as Hootsuite have implemented AI into their platforms. OwlyWriter AI is a free plugin that allows users to instantly generate captions and get winning post ideas for every network. 
  2. Content Creation: Chat GPT can generate high-quality content quickly and efficiently, which can be a game-changer for content marketings. With Chat GPT, companies can create compelling and engaging content for their websites, social media platforms and other channels in a fraction of the time it would take to do so manually. GrammarlyGO uses prompts to generate text on-demand to help users write, plus suggestions for improved, effective writing. 
  3. Content Research: Chat GPT can assist in gathering information and conducting preliminary research for content marketing projects. It can provide summaries of articles, answer factual questions or suggest additional sources for further exploration. 
  4. Draft Editing and Proofreading: Content marketers can use Chat GPT to review and edit content drafts. It can help identify grammar or spelling errors, provide suggestions for sentence restructuring or improve the overall flow and readability of the content. 

While there are numerous benefits to using Chat GPT, it’s important to consider its limitations. The following are the negative aspects of using Chat GPT: 

  1. Quality Control: Chat GPT’s output can be inconsistent in terms of quality. It may produce text that contains errors, inaccuracies or inappropriate content. Content marketers must carefully review and edit the generated content to ensure it aligns with brand guidelines and meets the desired quality standards. 
  2. Originality and Uniqueness: Chat GPT generates content based on the training data it has been exposed to. Therefore, the content it produces often lacks originality or uniqueness, making it challenging to stand out in a competitive content landscape.
  3. Brand Voice and Tone: Every brand is different, so it’s impossible for Chat GPT to fully capture the unique brand voice and tone that a company wants to convey. Content marketers will need to carefully edit and refine the AI-generated content to align it with the brand’s specific style. 
  4. Lack of Contextual Understanding: One of Chat GPT’s weaknesses is with context comprehension. The generated content can miss the mark in terms of understanding the specific needs of the target audience or the purpose of the content. Content marketers must review the content to ensure it effectively addresses the intended objectives. 

Content marketers cannot rely solely on Chat GPT. To mitigate these potential drawbacks, it should be used in conjunction with their expertise, subject knowledge and editorial review processes. Content marketers can leverage the efficiency of Chat GPT and maintain quality, accuracy and brand consistency. 

 Christina Alvarez is an account director, an award-winning full-service B2B communications agency based in Chicago, London and Australia. She is passionate about the art of business communications and enjoys helping her clients increase brand awareness in their unique industries.