MulberryMC Blog - Blog about B2B Marketing and PR

27 October 2021

Mulberry and Cintas Honored by MarCom Awards

CHICAGO – Oct. 27, 2021 – Mulberry Marketing Communications and Cintas Corporation have won a Platinum MarCom Award within the Public Relations/Communications category for the execution of the 2020 Cintas America’s Best Restroom Contest.

21 October 2021

What Your Marketing Can Learn from Pro Wrestlers

One thing that pro-wrestling does have in common with sports and arts is a need to make money. Promotions need to create revenue to support not just the performers but also the backstage staff. Just as the products and services your company offers make money for you to keep the lights on, pay the staff and arrange corporate Parkour sessions.

19 October 2021

What Consumer Marketing Can Teach You About B2B Marketing

Along with the accelerated digital transformation that the entire world has experienced in less than two years, business-to-business (B2B) marketing has transformed drastically. An industry once primarily based on cold-calling and personal relationships now looks increasingly similar to consumer marketing. In fact, the global B2B eCommerce market is expected to reach $6.2 trillion by 2027.

12 October 2021

Why Collaboration in Marketing is Essential

In today’s society, individuals and brands can face immense backlash and cancellation in an instant. A poorly timed tweet, a translated advertisement with the wrong meaning or a marketing campaign that fails to properly address the concerns and interests of its target audience are all cause for concern

27 September 2021

Paid, Earned, Shared and Owned Media

Today, there are many channels that organizations can utilise to share their messaging and increase brand awareness. Some require an investment, like print advertising and sponsorships, while others are free to set up, like LinkedIn and Facebook.

20 September 2021

How to Grow your Email Marketing Lists

Take a quick look at your inbox and it won’t be difficult to find a promotional email (or many emails) from companies trying to sell you their goods and services. Today, email marketing is a primary channel for generating leads and engaging customers. According to Litmus, 78% of marketers in 2020 said email is important to overall company success.

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