The Power of PR
The Power of PR and Content in B2B Marketing
Public relations (PR) and content marketing are core disciplines for business-to-business (B2B) marketers. When developing a B2B marketing strategy, it’s imperative to consider the buyer’s journey and how your prospects seek information about the products and services you offer. To effectively influence prospects, you must connect with them consistently and frequently across numerous communications channels.
28 February 2024
Read more

Recent Articles

7 December 2021
Your Guide to Keyword Research
Incorporating relevant keywords into your website's content is key to driving traffic.
Read more
30 November 2021
The House That Attention Built
One of the more gross marketing phrases to have emerged recently is the concept of “owning your audience.” It’s quite a dehumanizing phrase for something that is quite important in the constantly evolving digital marketing landscape...
Read more
16 November 2021
How to Build a Better Website
Over the last 20 years, your website has become an essential part of your customer's journey to purchase. Your social media channels have allowed you to reach prospects and customers wherever they are and drive them to your website...
Read more
9 November 2021
Content to Encourage B2B Purchases
Moving prospects through the sales funnel requires pulling them from the awareness phase to interest, then consideration, evaluation and finally purchase. No matter what industry you’re in, you have competitors whose solutions might also be in the running for a prospective buyer.
Read more
4 November 2021
Good Content is King!
Any company looking to promote itself and stand out from its competitors knows that good content is king. Anything from a well-written website to a topical blog to engaging social media can reach a company’s customers and target potential new clients.
Read more
Leveraging customers' reviews in your marketing campaigns
31 October 2021
Leveraging User Generated Content in your Marketing
Content. Content. Content. It’s everything and it’s everywhere. Platforms full of channels, full of posts, full of delicious juicy attention-grabbing content. From small morsels of meme-based content to hearty meals of engaging thought-provoking conversation to high-performance product videos, everywhere you go there’s content.
Read more
« Previous Next »